Keeping a complex digital estate in rude health
“As our web development partner, Net Efficiency really does work as an extension of our team. They’re expert developers, prepared to challenge our thinking and explore new possibilities. They will always find a way!”
The Royal Marsden is a world-leading cancer care centre, treating and seeing over 55,000 patients a year. It has hospitals in Chelsea and Sutton, a day unit at Kingston Hospital and educates through the Royal Marsden School.
The Royal Marsden is a complex organisation and the website estate covers a multitude of brands, aims, and objectives.
We look after four 'domains' - the NHS trust, the pages for Private Care patients, the Royal Marsden's school, and a research unit called CancerBRC. The challenge is to keep them all running at the lowest possible cost.
Collaboration has been the key to our success with the Royal Marsden. The health information market is complex and the Royal Marsden’s online presence is an ecosystem of differing sites, content types and even web suppliers. Through working closely with their team and their design partners, we’ve he
With such a complex mix of business, editorial and brand requirements, we run a multi-site Drupal set up on Amazon Web Services. We use Drupal to also provide multi-lingual pages. We have also built micro-sites for the team so that, for example, people applying for courses at the Royal Marsden School are taken down a Laravel booking funnel.
We’ve not only significantly improved traffic but also, as a consequence, increased visits and donations to the Royal Marsden charity simply through better visibility of the charity’s site from the core site’s homepage menu.
Delivering real world results
Come see the impact when practical strategy, design, and development meet.