A quick google search will offer a wealth of information on website designs, much of it out of date, irrelevant and often contradictory. Attempting to use information without properly understanding its context or source is unlikely to be helpful in the long run and may end up hindering your website design and even having a negative impact on your sales.
However, our experts at Net Efficiency know the importance of reliably sourced and up to date information for our clients and always provide knowledge which reflects the current trends in the field. Our many years of experience in the website design sector means we can provide first-hand experiences and know what works and what doesn’t.
Here are some of the most common website design tips which are offered that turn out to hinder rather than help.
1. Fancy and over the top designs
A website is often the first way a company will interact with potential customers, so it is important to make a good first impression. However, bigger isn’t always better, and a website that is over the top is likely to turn away new customers. Don’t overload users with information right at the beginning, and ensure that you stick to a simple, easy to use layout. End users will much prefer streamlined efficiency rather than a confusing introduction to your brand.
2. Anonymous checkout systems
While is it important from a marketing and analytical perspective to get as much information from your customers as possible, you must remember that customers don’t always want to give out their personal details. Asking for email addresses is commonplace, but creating website accounts in which end users have to give their date of birth and secret answers may seem out of proportion for a single transaction. In order to keep these customers and encourage them to complete their sale, your website should include a ‘checkout as guest’ system. This will allow them to make a purchase quickly and easily, keeping the customer happy and ensuring the sale sill goes through.
3. Psychology of colour
One of the large trends of 2018 was correlating new research regarding the psychology of colour into your web design. Psychology of colour research finds that humans associate different thoughts and feelings with different colours, and this subconscious process can be used to influence consumer behaviour. However, this research is still being validated, and there have been no large studies that prove colours make a significant difference in buying practices. As such, while it is important to consider how colour will impact your customers, ensure that the colours are also in keeping with your website’s overall appearance. Sticking to a theme is likely to have more of a positive effect on a customer than attempting to build a website around unverified psychological theories.
At Net Efficiency, we understand that good website design is difficult, and people who aren’t web developers will have a difficult time creating a website that truly reflects their brand. We are always happy to assist though! For more information, take a look at https://www.netefficiency.co.uk/our-work/.