With the spread of the digital world, eCommerce has grown to become a dominant industry, with over 1.8 billion consumers doing their shopping online in 2018. But just because eCommerce is a booming industry doesn’t mean it doesn’t have its fair share of problems. Let’s take a look at the top five challenges to eCommerce in 2019.
1. Data security
Post-GDPR and numerous data breaches in the news, consumers are more aware than ever about how their data is used online. With more competition in the eCommerce arena, consumers are becoming increasingly savvy about where they shop. Lack of security protocols, privacy policies and other security signifiers such as an SSL certificate are all reasons for customers to doubt your commitment to security. Upgrading your site’s security features is key, as well as keeping on top of patch updates. The good news is if you use a hosting platform such as Magento then you get stringent security measures such as payment gateways and https transactions built in.
2. Rising competition
Many eCommerce site owners struggle to differentiate themselves and often end up resorting to negative measures such as price undercutting which can hamper their own profits. Tackling this threat comes down to knowing your competitors and your customers. Some positive steps to challenge the competition is to see how you can diversify, offering either a broader range of products or carving out a niche, bringing products to the market which aren’t currently available. Do some research on competitor websites too. Consumers value speed, security and intuitive design in their shopping experience, so building this into your site will pay dividends.
3. Abandoned baskets
If you have too many steps or obstacles in your checkout process you may find yourself on the receiving end of abandoned baskets. Go through the checkout process and see what could be driving customers away. Perhaps it is excessive postage fees or simply having to create an account to buy. If you can get your checkout process down to one or two steps, you will capitalise on impulse purchases. If you’ve already done this, look at what else you can do to answer any questions a customer may have, such as introducing a chatbot, more in-depth content on your product pages or an FAQs section.
4. Wavering customers
With competition rife, it’s important you inspire loyalty in your customer base to secure repeat custom. This comes down to the quality of product and service you provide, but you can also make easy tweaks through customer engagement. Employing automated reminders about abandoned baskets, leaving reviews or updated delivery schedules will help. Also consider using targetted adverts, product picks and offers as well as personalisation in your correspondence, push marketing, and on-page content. Your eCommerce agency can help set this up for you.
5. Content management
More and more consumers want to be able to access all the information about a product before they make a purchase, so it makes sense to include as much as you can on your site. Unfortunately, poor content management can cause your site to run slow and even look cluttered. However, a user-friendly content management system can help you order your content, make updates easily and resize media so it doesn’t hinder your site’s flow. If you are struggling to manage your content yourself, consider using a digital agency that specialises in eCommerce to help, such as Net Efficiency.