Websites thrive on the quality of their content, but much effort is often placed on the creation of new content above all else. While that’s undoubtedly important, little thought is given to how websites should consistently curate the content they have uploaded, to ensure it remains fresh and up to date.
This is why content management systems are so effective, and so essential.
Out with the old, in with the new
All businesses want evergreen content, but showing your specialisation in certain topics means that occasionally you’ll get content that has a shelf life – i.e after a certain period of time, it isn’t really relevant to you any more. That’s great for pulling in new visitors to your website, but what do you do when the content is no longer relevant? In many cases, the answer is nothing!
Content which is no longer suitable for the message you want to present should be regularly removed from your website. You don’t want visitors to land via an old post and the first introduction they have to your business is via out of date content. It’s important to present yourself as an authority in your field, which means content must always be fresh and tailored to the developing needs of your audience.
It’s also a consideration because it will eventually impact your website’s performance. All those old pages and dead links take up virtual space – regularly purging them will work wonders for keeping your website as responsive as possible.
How content management systems help
Consistent content management is essential – of that there’s no debate. But there’s also no debate that curating your website’s content effectively can quickly seem like a full time job in itself. That’s time you don’t have if you’re also trying to run your business and develop new content at the same time. This is where a content management system will come into its own.
Rather than needing to trawl through your old blog posts, working out which are still relevant to some degree and which aren’t, you can take care of it via your content management system. With content that you know has a shelf life, you can schedule its deletion well in advance to make sure content never outstays its welcome on your platform. This saves you needing to remember.
A content management system can help you ensure that both your content uploads and removal are done on a regular basis. A timetable is a great way to help build your brand and your content, but it can be difficult to stick to one when you have to do everything yourself. A content management system will allow you to establish a framework, and then the software will do the hard work for you.
Building your business
Quality content matters, but consistency is also essential – however it’s often overlooked. To build your community, grow your customer base, and enhance your brand, you need to keep your content regularly curated.
To do that efficiently, content management systems are invaluable. Contact Net Efficiency if you would like to learn more.