The key to business success in the modern day is to have a dominant online presence and an effective eCommerce store. Online marketing evidently plays a monumental role in this. After all, you can have the most visually appealing website on the Internet, yet if nobody views it what’s the point? Keeping that in mind, this post will assess some of the best and most effective tactics used by Magento developers when it comes to online marketing.
Magento is undoubtedly one of the best eCommerce applications available on the Internet today. One of its standout points is the fact that it offers a lot of features for you to utilise, many of which are for advertising. So, let’s take a look at some of the best tactics used…
There is only one place to begin and this is with search engine optimisation (SEO). You cannot mention the world of online marketing without talking about SEO. What is it? Essentially, it is a variation of tactics that are put in place to ensure your business reaches the top of search engine result pages, such as Google. This is one of the first things Magento developers use when it comes to optimising their client’s websites. Magento gives you the ability to edit and control your Meta descriptions, title tags and such like. Therefore, you are able to incorporate effective keywords to guarantee you feature high up on the search result pages. In relation to current trends, localised SEO is increasing in popularity at the moment and is an excellent strategy for smaller businesses.
In addition to this, another form of online marketing that is being used more and more frequently is targeted promotion. This is when marketing is altered in order to suit the consumer who is viewing your website. A prime example of this would be the ‘suggest a product’ feature. Essentially, when a viewer is visiting your website they will be recommended products based on their previous purchase history or the type of items they have viewed in the past. It is an extremely effective feature, as you are increasing the chances of showing the viewer something they are likely to want. This is just one example of targeted promotion. There are many different strategies that are put in place. For example, targeted emails are particularly popular as consumers love the personal feel.
Aside from the points that have already been mentioned, custom coupons are also a well-used marketing tactic by Magento developers. All sorts of companies, selling all kinds of products, implement this promotion. Essentially you are providing various offers to entice the consumer to purchase from you. Usually, these are financial incentives, such as free shipping if you spend over a certain amount, or buy product ‘x’ and you will get 25 per cent off product ‘z’. There are other examples of custom coupons, such as free gifts.
Send to a friend
Last but not least, the final example of promotion tactics we are going to touch upon is ‘send to a friend’. This is a great way to drum up additional business. This feature essentially involves asking a consumer to refer their friend in order to reap a benefit. For example, you could offer £10 off their next order if they refer a friend to the website. What tends to happen is the friend will need to input a code or the name of the person who has referred them, in order for the original consumer to get their reward.
To conclude, there are many marketing tactics used by Magento developers like Net Efficiency today. The ones that have been mentioned in this post merely scratch the service. However, they are indeed the most popular examples of tactics all businesses should be utilising.