Every year new trends come to the fore, while others disappear off the radar. Keeping up to date with the latest eCommerce trends is important for all Magento website owners. After all, the Internet moves at an extremely fast pace, and thus if you are behind on what’s in and what’s out, your business will suffer immensely. Keeping that in mind, read on to discover the top four eCommerce trends you should be aware of for the rest of the year ahead…
1. Multi-channel shopping
There is only one place to begin, and this is with multi-channel shopping. This trend was to be expected when you consider the growing popularity of tablets and smartphones. People want to be able to use their various devices to shop online. A PC is no longer enough. Thus, the importance of optimising e-stores for use on smaller devices cannot be underestimated. The shopping experience needs to be as enjoyable on a smaller device, such as a smartphone, as it is on a computer.
2. Offering assistance
In addition to multi-channel shopping, another trend we are sure to see embraced is assistance. This is one area whereby online shopping typically loses out to traditional shopping. Thus, e-retailers are looking for ways to bridge the gap, and therefore it is becoming necessary to find various solutions for offering assistance during the online shopping experience. Many companies are embracing the option to add a live chat feature to their website.
3. Guided discovery
Guided discovery is something we have noticed emerging over the past year or so, and it is only set to grow in popularity during the upcoming year. The internet is all about convenience and finding the right products as soon as possible. Guided discovery epitomises this notion. You will need to come up with ways of suggesting products to the consumer, yet you must ensure these products are relevant to the customer in question. There are many different strategies you can use. One popular option is to suggest products based on the items the consumer has bought from your website previously.
4. Content marketing
Having an attractive and easy to use e-store is imperative, yet marketing it right is just as important. After all, what is the point in having an online store if no one can find it? There are many different marketing options Magento users can make use of. Nevertheless, content marketing is one that simply cannot be ignored. This works extremely well because you take advantage of search engine optimisation (SEO). Nonetheless, you are also empowering the customer with knowledge in the hope that they then purchase from your store. This is not an intrusive form of marketing and so it tends to be much more effective.
There you have it, the top four trends in eCommerce that all Magento users need to be aware of for the year ahead. Multi-channel shopping is definitely the most prominent. If you don’t optimise your website for tablet and smartphone use, it is going to seriously suffer. Your bounce rate will rise and you will miss out on a huge number of potential sales. Aside from this, guided discovery and assistance are essential for customer experience, while content marketing is imperative when it comes to promoting all e-stores.