Many business owners approach website design and digital marketing as separate issues, but the two are inextricably linked. When planning out your website design, you need to go far past aesthetics. A well-designed site not only looks great, but also makes it easier for your target market to find you via search engines. Here are a few ways your web design should be complementing your digital marketing.
Navigation design is something any modern web user will notice instantly. If your navigation is slow or outdated, visitors will leave in a hurry, and drive up your bounce rate. The aesthetics of your navigation, and more importantly, how easy it is to use, has to be a priority in your design. Your business may be offering just what a certain market needs, but if the navigation on your site isn’t intuitive, they won’t stick around long enough to find out! Aside from achieving consistent user traffic with a low bounce-rate, Google has become better at detecting website navigation, and will penalise those sites which don’t meet its exacting standards.
Obviously, you want your brand to be distinctive, so make sure this is reflected in your web design. When your website design shows brand consistency, you’ll make it easier for prospects and returning customers to identify your business, and add a certain degree of credibility to all your marketing efforts. While every brand is different, it’s a good idea to follow certain universal standards when you’re structuring the content on your site. Unless you’re running a news site or blog, don’t let your pages become too oversaturated with excessive blocks of content. Maintain enough white space and stick to these borders to keep your web pages from becoming too cluttered. This will make the design more modern and aesthetically-pleasing, helping you attract more visitors, and subsequently achieve a good rank.
Smooth social media integration
Social media integration may seem like a fairly straightforward issue, but many designers rush through it, and wind up experiencing lacklustre results. Google’s been taking a greater and greater interest in the social media presence of businesses as various social platforms have swelled in popularity. Your profiles, whether they’re on Facebook, Twitter, Instagram, YouTube, or anywhere else, will have a chance of ranking in your prospects’ common searches. All you need to do is bump them up the SERPs with good social SEO practices and regular posts. At the very least, you should be adding social network buttons to all the pages on your website, a task that’s made easy by any good CMS. Next, include sharable, visible links on all your social media profiles leading to your landing page. Social media is where the whole world finds and shares content – make sure you’re using it to your full advantage.
If the relationship between website design and digital marketing has been making your head hurt, we hope this post has given you a clearer idea of how you should be proceeding. Designing a website with marketing in mind isn’t easy, but the rewards are endless! Contact us at Net Efficiency today for more advice and information.