With 2018 already well underway, it’s worth taking the time to identify what trends have already started to pick up pace, and to see what certain businesses are doing right. The eCommerce space is only getting more competitive, and your store needs to be ticking all the right boxes in order to attract customers and achieve profitability. So, to put your store in the best position to succeed this year, here are four things you need to ensure it is doing properly.
1. It needs to be mobile friendly
In 2017, the number of searches performed on mobile devices exceeded those on desktops, with more and more people are purchasing on their mobiles as opposed to their computers. Furthermore, this trend shows no signs of slowing down (https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/). It’s essential that you make sure your eCommerce store is fully responsive across all devices and offers a sleek, user-friendly experience.
2. Automation is key
In order to help your store achieve a reasonable level of profitability, you need to be making use of all the automation tools that are now available online. Whether this means deploying automated marketing campaigns or utilising fulfilment centres that remove you as a bottleneck. This will allow you to focus more on scaling traffic to your store, and less on each individual transaction that occurs.
3. Provide faster responses
We live in an age where consumers expect rapid responses to their queries, and are increasingly impatient if they have to wait for answers. If your eCommerce store cannot provide these necessary replies, then you could be missing out on a lot of business in 2018. One of the best ways to help achieve this is by using Chatbots. They can be preloaded with automated responses to the most popular customer questions. They can also be used as a tool to better market your services and upsell customers.
4. Invest in SEO
Without a doubt, the best way to achieve profitability for your eCommerce store is to ensure you are attracting plenty of “free” customers from Google. Though crafting an SEO strategy can be time-consuming and costly in the short run, if done properly it can lead to massive returns in the long run. You should have a clear plan of action in place that will take you through 2018, 2019 and beyond.
At Net Efficiency, we understand the important role that having an eCommerce store plays in your overall business success. In fact, we help numerous businesses every year to develop bespoke eCommerce solutions that their customers love. Most importantly, we ensure all of our sites are SEO-friendly and have a fully responsive layout that works seamlessly across every device. So, if you want your eCommerce store to succeed in 2018 and beyond, you may want to look into redeveloping your site or launching a new one altogether. Either way, our passionate team of developers are here to help in any way we can. Just get in contact to find out more.