Nowadays, customers have a huge number of e-stores to choose from, and so you need to do everything in your power to stand out from the crowd. However, you are never going to get anywhere if you are committing one of the e-store mistakes we are going to discuss in this blog post. So, read on to discover some of the common e-store errors that you need to rectify as soon as possible.
A lengthy checkout process
When it comes to eCommerce websites, there is only one place to start, and this is with a long and unnecessary checkout process. Do not make things difficult for your customers. The internet is all about convenience. No one wants to fill in 20 different boxes in order to purchase a product. If you ask customers for any information above the essentials, you are likely to have a very high shopping cart abandonment rate because users will simply leave and look for the product elsewhere.
You may have the most amazing website design in terms of visual appeal, but if it is difficult to use, what’s the point? Poor navigation can hold any website back. When a user enters your site, they should not even need to think about what comes next. It should be intuitive. The best thing to do is enrol a few friends or family members to test out your website and ask for their honest feedback about the functionality and ease of use. It can be difficult to judge it objectively yourself.
Lack of payment and shipping options
We have reached a day and age whereby customers do not want to compromise, and nor should they have to. They want it all. Here comes that word again… convenience! If you do not give your customers the option to pay via PayPal, for example, they will go and find an e-store that does. If you do not give your customers the option of next day delivery, they are going to go and find another company that does if they need the product urgently. By offering plenty of shipping and payment options, you do not put any barriers in the way.
No mobile optimisation
Last but not least, there is no excuse for failing to get your website optimised for mobile device users. The sheer number of people that use mobile internet today is reason enough to invest in this. You are going to be missing out on a monumental number of opportunities and potential customers if you don’t. Not only this, but you will frustrate users who do attempt to access your website via mobile and your search engine ranking will suffer too.
If you have noticed any of the mistakes that have been mentioned above in your own eCommerce store, you need to take the necessary steps to rectify them. Don’t panic, but do move quickly. You will be surprised by how much of a difference this can make.