3 important eCommerce Trends of 2018

Did you know that according to statistics, globally, eCommerce sales are expected to increase from 1.3 trillion in 2014 to 4.5 trillion in 2021? This statistic alone reflects the boom in the eCommerce industry and shows the importance of ensuring your eCommerce store delivers. In today’s world, your store can’t thrive and succeed until it’s offering a variety of high-quality options for eCommerce. If we consider that over 50% of purchases made in-store are influenced by digital and eCommerce, then we know that if your business isn’t reaching its customers online, then you are missing out. To help your eCommerce store thrive and succeed, we’ve put together some of the top eCommerce trends of 2018 and beyond.

1. Augmented and Virtual Reality

Not only is this an extremely relevant trend, but it’s an exciting development in the world of eCommerce. Think about when you are shopping for a new product, such as a sofa, or new fridge/freezer, wouldn’t it be perfect if you could see exactly what this product could look like in your home? You know it would influence your purchase. Well, virtual and augmented reality can achieve just that. It will eventually become standard procedure for companies to offer VR and AR options. Consider IKEA and their use of an AR app which allows you to place 3D products from their store within your home. This gives you a true-to-scale look. As eCommerce continues to soar, customers will opt for those companies that allow them to test out products via AR and VR before they purchase. If your company isn’t looking for ways to implement this, then they could be left behind.

2. Voice Search

More and more consumers are using voice search to find products thanks to voice search options such as Amazon Echo, Google Home, and the newly revealed Google Assistant. Studies have shown that over 39% of millennials are using voice search before they buy a product online. It’s therefore vital that your eCommerce store and business is optimised for voice search in 2018 and beyond.

3. Image Search

Just as voice search is on the rise, image search is also seeing an increase in usage. Consider when you see an item in a store which you love, but you think it’s too expensive, or you’re not sure if you want to purchase it right now. If you take a picture of it, you can use the image search tool from eBay to find that product, for a better price. This is the future of visual searching as mobile dominates sales. If you can implement a feature that allows your customers to search for a product via personal photos or photos they have found online, then you’ll be ahead of the game.

These are just three of the many brilliant eCommerce trends for 2018. However, if you’re interested in transforming your eCommerce store to incorporate some of these trends, then get in touch with us today to see how we can help. eCommerce is an industry that’s rising at a rapid rate, so it’s important you stay ahead of the competition.