As we come towards the end of 2018, 2019’s trends for eCommerce platforms begin to become clear. Though 2019 is still a short way away, it’s never too soon to put the wheels into motion to prepare your eCommerce platform for a successful year. Being well prepared will allow you to stay ahead of the curve.
Here are 2019’s key eCommerce trends you should get ready for.
Improved customer experience
As we roll into 2019 the focus is going to be on bridging the gap between buying online and buying in person. Which means making buying online the same experience as buying in a physical store, just more convenient. When you go into a store you’ll have a number of assistants available to help you should you need it. They can either point you in the direction of a product you’re looking for but can’t find, or they’ll help you discover new products. They’ll do this by listening to your likes, dislikes, and any ideas you have about what you think you need.
2019 will see more and more eCommerce stores offering digital assistants that do exactly the same thing. Imagine as you’re browsing, a little pop-up window shows itself asking if you need any help. Ultimately this allows shoppers to navigate faster to their desired products, which translates to healthy sales for eCommerce vendors.
This is a continuation of a trend seen throughout 2018. It makes the list of trends to watch out for in 2019 because of the continual rise of voice searches. It stands to reason, doesn’t it? If something is much more convenient, then more people are going to choose to do it. There’s nothing more convenient than a voice search. Why should you type what you’re looking for into a search engine when you can just tell it?
Your eCommerce platform needs to be discoverable through voice searches. It’s only going to grow more prevalent, so if you haven’t asked your web agency what they can do to make your website more accessible, you need to do so quickly. A talented team of web developers, such as Net Efficiency, will be able to make sure your platform is prepared for the rise of voice searches.
Apps instead of browsers
More and more people are eschewing browsing in favour of purchasing directly through their favourite apps. This means that as things stand, your eCommerce platforms’ success depends on the quality and usability of your app. It’s beyond doubt that you need one. What matters most now is how easy it is for customers to use, the intelligence with which you deploy your ads, and the variety, as well as security, of payment options you provide.
The use of smart devices for all aspects of personal shopping is growing exponentially, and it’s not going to slow down. This means that through 2019 we’re going to see continued dominance of dedicated apps. This means you should start investing in your eCommerce app right this second.