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“Two years in, we can see how this new form of dynamic content has helped create real step change for Frost & Sullivan. The tool offers a one-of-a-kind digital product in key customer markets and resonates with our values as a future-ready business.”
Frost & Sullivan is a growth strategy consulting and research company helping corporations, cities, governments and investors identify and execute new business opportunities.
Our challenge was to find the best way for Frost & Sullivan to digitise the quantitative data that helps them deliver a wealth of white papers, reports and presentations to their clients. They wanted an agile and dynamic method of accessing this valuable and timely data.
To put it simply, we needed to help get the right information in front of the right people as quickly as possible.
Frost & Sullivan (F&S) has an impressive set of data and documentation, but with that comes complexity. To help F&S simplify the data, we developed a proof-of-concept project – better data visualisation would lead to improved client satisfaction.
The work was initially focused on the automotive market with its high-value data for high-value global clients. We jointly defined some key data sets. These were maintained and stored in Tableau software, a market-leading product.
But there were two issues – the cost of licencing the end user to use Tableau and that the software is so powerful users need training to use it.
So we took an ‘end user’ perspective and created a portal that surfaces the Tableau data and visualisations in a simple web-based interface.
Behind the scenes, we also delivered F&S a backend management system to make it easy for them to manage the portal whenever new data is available.
In a process of managed continual improvement, the system has been rolled out to other vertical markets and the number of end user clients is expected to grow 10x in 2021.