Case Study / Rush Hair - Net Efficiency
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OVERVIEW

Rush pride themselves on their cutting-edge style and customer service. Employing award-winning hair stylists and beauty treatment experts, they have 70+ Rush salons across London, Essex and the South East.

THE CHALLENGE

Rush were looking for a digital partner to produce a cutting edge responsive website that fit with the companies brand and style. The rapid expansion of salons required a uniform appointment booking application and an easy to navigate UX.

OUR APPROACH

Working with a UX partner we produce a fresh design that was perfected over several iterations. Feedback and analysis on the UI was integrated into each iteration and we ensure regular customer contact to keep them updated on progress. We provided multiple review sessions throughout the project to provide a platform for change requests to be raised and once the designs were signed off, we embarked upon the HTML build and integration with the website.

Result

The website provided a fully cross browser UX tested experience, offering customers an easy and intuitive UI to find salons and book appointments. We also integrated Google maps to pinpoint salons on the map and nearest results were searchable and automatically found based on your device location.

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