Case Study / Guide Dogs - Net Efficiency

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Guide Dogs is a charitable organisation that help thousands of blind and partially sighted people across the UK. Guide Dogs's popular website provides a wealth of information regarding mobility support, donations, volunteering, training and events.

The Challenge

We were asked by Guide Dogs to redevelop and redesign a new website following the new brand guidelines. Given the audience, at all points accessibility was paramount. Another key objective for the new website was to make the public more aware of the work Guide Dogs undertakes to meet its charitable objectives

Our Approach

Information architecture was reworked to refine the top level navigation and key landing pages. Pages were reshaped to improve internal navigation and better signpost users to related and multimedia content. Adding to a pre-existing text-resizer, we added a colour contrast switcher, which allows users to choose between the default layout, and high-visibility and low-contrast alternatives.

The redesign project included a vastly improved user experience for editors, including a bespoke workflow approval process. Our team made sure that all of this was done without affecting thousands of pages, user logins, registration forms and other content within the TYPO3 content management system.

Social Media Platforms

We chose to include new functionalities such as social media integration with Guide Dogs's Twitter, Facebook and YouTube pages to boost search engine rankings and ultimately increase the conversion rate. This not only helped Guide Dogs build great testimonials and engage with existing visitors, but also made it easier for the organisation to share content in order to reach out to a much wider audience.


We successfully met the W3C and WAI standards while implementing new brand guidelines. Moreover, the new website dramatically increased locally initiated fundraising by giving public the ability to register and list their fundraising drives. In addition, donations could now be received directly through the website with the integration of fundraising event registration with the Datacash payment gateway. Guide Dogs were delighted and contacted us again to redevelop their volunteer information point, a registered-user information and discussion hub for Guide Dogs' thousands of volunteers.

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