Case Study / Artsmark - Net Efficiency

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Overview

Artsmark is an Arts Council England-led program, in partnership with the Department for Education, Department for Culture, Media and Sport, and Ofsted, that awards schools, further education colleges and youth justice settings a gold, silver or bronze award for the quality of their arts provision.

The Challenge

We were asked by Artsmark to redesign their website and migrate it from a bespoke CMS that was proving unmaintainable, to a modern platform. Our creative team knew exactly what to do: revamp the previous inflexible proprietary system with new editor functionalities and refine Artsmark website identity with a beautiful design and a striking colour palette that would allow their stunning pictures to shine.

Our Approach

Over a series of iterations, we redesigned Artsmark's website from user requirements into wireframes by combining a distinct colour palette and playful imagery with the existing brand typography that represented both the Arts Council identity guidelines and Artsmark's unique positioning.

We then conducted a content audit which showed that almost all content had to be rewritten. As a result, our team immediately prepared the new information architecture for a manual content import. At the same time, we built the site with the Drupal 7 content management system and introduced new editor functionalities such as CMS-generated image slideshows, automatic image resizing, WYSIWYG editing, form creation as well as user functionalities such as logins and comments for both assessors and trainers.

Social Media Integration

We connected Artsmark's content management system to their social media accounts in order for updates to be posted dynamically across all platforms. This also gave users the ability to follow events and share content. The constant, automated updating of content through Facebook and Twitter increased the average amount of time spent on the new website and positively impacted organic SEO.

Result

The result is a beautiful website completely content managed by Artsmark. The new site is also fully responsive, creating a new digital identity for the brand across desktop, tablet and mobile.

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