Case Study

A shattering, streamlining success

“The collaboration was a real success for Carglass Netherlands and has shown the possibilities to really improve customer experience and at the same time improve business results. This will undoubtedly lead to more impactful use cases.”

Carglass logo

The Client

We have a long work relationship with Belron, the world's leading vehicle glass repair and replacement group. We develop and optimise their websites for different brands in different markets.

In the Netherlands its business Carglass has 57 different locations, serving thousands of customers 24/7.

The Challenge

Carglass Netherlands wanted its online booking process to be much more efficient and had three clear goals – improve online appointment conversion, reduce the number of telephone calls, and highlight when longer time slots are required.

Feedback told them that some appointments required Carglass to make three phone calls. Not great for anyone.

Responsive design

The solution

Our aim was to create a shorter, faster booking funnel. One of the keys to this was automating the completion of insurance details, which immediately streamlined the overall experience.

Another improvement we introduced was to make sure appointment times are long enough to check the car once a repair is made.

Our tools


Amazon Web Services (AWS) provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.


Drupal is an open-source content-management framework that can be tailored and customized as your needs grow.

Drupal grows as you grow with thousands of free modules and themes that will help you attract the web audience you need to deliver your message, grow brand awareness, and build your community.


Laravel is an open-source PHP framework, which is robust and easy to understand. It follows a model-view-controller design pattern. Laravel reuses the existing components of different frameworks which helps in creating a web application. The web application thus designed is more structured and pragmatic.


Trello helps teams manage projects by using boards and cards to organise work flow. Everyone in the team can see the status of a task as cards move between lists to Done.

The outcome

We introduced a system that checks the car’s licence plate, works out whether a re-calibration is needed, then schedules the right amount of time for the appointment – avoiding delays to customers.

The result was a 15% increase in online appointments, a much smoother booking process for customers, and greater operational efficiency for Carglass.

Delivering real world results

Come see the impact when practical strategy, design, and development meet.

Autoglass UK

Learn more

Royal Marsden

Learn more

Car Audio Security

Learn more

Want grounded ideas that actually get built?